Hotstar appoints Ankit Desai as VP – Digital Sales Strategy

Hotstar vice president – digital sales strategy,Hotstar VP,Ankit Desai,Hotstar vice president,Dainik Jagran

Star Group’s OTT platform Hotstar has appointed Ankit Desai as vice president – digital sales strategy.

Desai joins Hotstar from FMCG company Marico where he was Head – Media & Digital Marketing, India & Global Centre Of Excellence.

Desai had an eight-year stint at Marico, where he had moved in in March 2011. He was last positioned as Head – Media and Digital Marketing India and Global Centre of Excellence from August 2015 to April 2019.

Starting his carrier in 2003 as an ad sales executive in Dainik Jagran, Desai had moved to GroupM – Mindshare Fulcrum as a Media Planner. He has also worked with NDTV focusing on marketing, communication and brand management for NDTV Imagine from 2007 to 2011.

A graduate in commerce from University of Mumbai, Desai also holds PGDCM in Advertising from Symbiosis International University.

Also Read: IPL 2019: Sky Sports loses TV rights, Hotstar to stream 2019 edition in UK

Swiggy and Hotstar bowl cricket lovers over with unique collaboration

IPL 2019: Three days, four matches and 135 mn audience on Hotstar

IPL 2019: Hotstar rolls out exciting TVC #KoiYaarNahiFar