Women’s cricket in India is on an unprecedented high. This record upsurge is also recorded on the digital video platform Hotstar – the digital medium webcaster for the recently-concluded ICC Women’s World Cup.
The 21st Century Fox-owned Hotstar team is pleasantly surprised at the numbers registered for the India-England final on Sunday, July 23.
The recently concluded ICC Women’s World Cup 2017 final featuring India and England has notched up new records, says a Press release from Hotstar. The Indian girls lost the final by a slender margin after being well in sight of their maiden World Cup title win till the 48th over as England managed to run away with a flurry of wickets to seal the exciting win and grab the trophy.
India’s second ever entry into a women’s World Cup final had a peak concurrency of 1.9 million simultaneous viewers. This happened in the tragic 48th over when India needed a mere 11 runs off 12 deliveries.
“This was higher than the average concurrency of many men’s marquee cricket tournaments on Hotstar in the last one year, a feat in its own right and an inflection point in women’s sport. While IPL 2017 was a predictable list of state-wise tune-ins, consisten with the team loyalties, the women’s World Cup saw UP as a surprise entrant, which along with Maharashtra contributed to 25% of total viewership,” the release further adds.
The unprecedented success, irrespective at the miss during the final, is drawing all-out praise for women’s Blue Brigade, led by veteran batter Mithali Raj.