Hotstar launches premium service in US, Canada

Hotstar launches premium service,Indian Television,IPL Live Hotstar,Star Sports CEO and Chairman Uday Shankar,Uday Shankar Star Sports

A day after Star Sports CEO and Chairman Uday Shankar had shared the plans to launch digital platform Hotstar globally, comes the news of the VoD streaming services roll out to the US and Canada.

Star India’s parent company 21st Century Fox’s Star US LLC will look after the Hotstar interests in the US territory.  Novi Entertainment will be collecting subscription fees in Canada. The premium service will cost US$ 9.99 in the USA, while in Canada the residents will have to pay a subscription fee of CAD$ 12.99. The subscription becomes payable after a month-long free trial.

Hotstar’s premium service has meanwhile confined its steaming to the U.S., Canada and India, withdrawing its services from all other territories, IndianTelevision.com has reported.

The VoD service will try to make the most from the premium cricketing property, IPL, it has acquiredon Monday.  “You have to understand digital market is growing very rapidly. The increase in bandwidth and connectivity for all the major digital players has also helped. The IPL is a catalyst for the growth of their business,” Uday Shankar has said at the post-acution Press conference in Mumbai.

Because of pricing differences in the three territories, the Hotstar subscription is valid  only in the country of its origin, according to information on the Canada and US Hotstar websites. If an Indian subscriber visits the US or Canada and wants to avail the service in that country, he will have to pay the subscription fee for the respective territory.

Star is expected to launch its digital platform the world over before the next IPL season as Uday Shankar had indicated at the Press conference on Monday “we have a world television presence and with IPL we will take Hotstar all over the world”.