Star India’s OTT platform Hotsar has registers an unprecedented reach of 267 million viewers, surpassing its previous global record of 11.2 million viewers with a new high of 12.7 million concurrent viewers tuning in on the platform for the Indian Premier League (IPL) 2019.
Hotstar, India’s largest premium streaming platform, has created a history by registering a viewership of 267 million in the first three weeks of VIVO IPL 2019. An astonishing feat, the platform has already managed to surpass last year’s record of 202 million viewers registered for the entire season, the OTT platform has stated in a Press release.
Hotstar also set a global live streaming record once again with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore versus Mumbai Indians match on March 28, Thursday. With this, the platform broke its own previous record of 11.2 million concurrent viewers, who had watched the India-New Zealand T20 international. So far, the tournament has been stellar for Hotstar, with the streaming giant witnessing a remarkable two-time growth in watch time over the same period last year.
Commenting on the records achieved, Varun Narang, Chief Product Officer, Hotstar said, “The remarkable rate at which the viewership has grown over the years is testament to the audience pull that VIVO IPL enjoys. On the back of this, Hotstar continues to break records by raising the bar in reinventing the sporting experience for millions of Indians. These staggering numbers in just three weeks signify the platform’s immense reach and scale, as well as our technological ability to deliver an uninterrupted, immersive cricket watching experience for consumers.”
Making live cricket viewing more mobile and interactive for users, Hotstar has reshaped the IPL viewing experience in the country. In addition to the features that were introduced last year, the platform has rolled out a first-ever social cricket-watching experience this season.
With ‘Koi Yaar Nahi Far’, Hotstar is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to the platform, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leader board.
The 12th edition of VIVO IPL commenced on 23rd March and will conclude on 12th May. The tournament is streaming live on Hotstar in eight languages.