Luxury watch brand Hublot has inked a one-fight sponsorship deal with undefeated US professional boxer Floyd Mayweather Jr for his bout against mixed martial arts star Conor McGregor on 26th August at Las Vegas’ T-Mobile Arena.
The Hublot logo will appear across the waistband of Mayweather’s boxing trunks on fight night.
The Swiss luxury brand has also had a similar understanding for the 12-time world champion’s 2015 bout against Manny Pacquiao, which the American had won by a unanimous decision. Mayweather had never endorsed a brand on his boxing shorts before that.
“Again, we have the great honour to partner with a true living legend, Floyd Mayweather,” said Ricardo Guadalupe, chief executive of Hublot. “We look forward to the match this weekend and hope for a repeat performance of 2015, cementing his undefeated record! The collaboration continues the brand’s long history in support of the noble art of boxing and celebrating the ‘Legend of the Legends’.”
Media reports suggest that Mayweather, who has come out of retirement for the bout, will earn $32 million from apparel sponsorship for the fight. He will be getting $4.5 million from the front-top waist sponsor alone.
Meanwhile, Mayweather has become a brand ambassador of an alcoholic beverage brand. The 40-year-old will lend his image to the brand’s future advertising campaigns.
A victory for the widely fancied Mayweather over the untested McGregor would see the American complete a half century of career wins, and would allow him to overtake compatriot Rocky Marciano as the boxer who has completed his career with the highest number of victories without suffering a loss.