The deal will see Hugo Boss become the English football top flight club’s first Official Formalwear Supplier.
The move comes after the fashion brand signed up Spurs captain Harry Kane as a brand ambassador back in March 2018.
Under the terms of the agreement, the first team squad and coaching staff, including manager Mauricio Pochettino, will wear elegant BOSS suits from the special ‘Create Your Look’ line during the 2018/19 season.
The classic slim-cut, dark blue suits are perfected with a crisp navy cotton shirt with a pure silk navy tie and accessorised with black leather shoes and belt.
Hugo Boss deal with the Spurs adds to the long list of the brand’s sponsorship portfolio across football, golf, motorsports, and sailing and has partnered with various prestigious football clubs since 1995.
Stephan Born, Managing Director, HUGO BOSS Northern Europe, Middle East & India, said, “We’re proud to be partnering with Tottenham Hotspur and look forward to seeing the team wearing looks from the BOSS ‘Create Your Look’ collection.”
“Tottenham Hotspur shares our core brand values of innovation, excellence and success, and this partnership strengthens our long-standing connection with the world of football as part of our global sports sponsorship programme.”
Fran Jones, Head of Partnerships, Tottenham Hotspur, said, “This is an exciting partnership between two iconic and prestigious brands. Everybody at the Club, including our players, coaches and staff, is thrilled to be wearing BOSS during the season.”