HUYA acquired exclusive media rights to League of Legends esports in China for $310 million: Chinese streaming platform HUYA closed the deal with Riot Games for $310 million. In this deal, HUYA acquired the exclusive media rights of LoL Esports in China. From 2021 to 2025 all League of Legends esports events in China will be exclusively broadcasted on HUYA. If we talk specifically, this deal will cover Mandarin language broadcasts in China only excluding Macao, Taiwan, and Hong Kong.
Last year, the League of Legends World Championship took place in Shanghai, China. Worlds 2020 was the most viewed eSports event of 2020. League of Legends Esports holds the record for the highest viewership in any esports event. With this deal viewership of Chinese League of Legends Esports events will increase.
About the deal
According to the reports, This deal is worth 2013 million RMB (approximately $310,000,000 USD). HUYA also secured the rights to stream the VOD recordings of the events for three years HUYA will also work to produce exclusive content for the fans such as highlights, news reports, replays of matches, and in-game videos. They still need permission for these contents from TJ Sports. TJ Sports is a joint venture of Tencent and Riot Games which runs esports events in China.
This deal will cover top regional competition LPL, LPL All-Star event, and The League of Legends Development League (LDL). Last year, Bilibili acquired the exclusive Chinese streaming rights of the global event of League of Legends. That acquisition is limited to Mid Season Invitational and League of Legends World Championship (Worlds). Bilibili signed the deal with Riot Games for $113 million USD for three years.
In November 2020, Riot Games released a statement where they stated that Riot Games were open for selling the broadcast rights of the English language to prospective buyers.