Hyderabad Open needs BAI, State support amidst weak sponsor response

BWF Tour Super 100,BWF Rankings,IDBI Federal Insurance,BAI president,Sports Business News India

The heartland of Indian badminton for close to a decade, Hyderabad will be hosting BWF Tour Super 100 from August 6 to 11. The immense popularity of the sport has not been able to invoke the desired sponsorship response for the $ 75,000 (₹52 lakh) prize money tournament.

IDBI Federal Insurance has been the only brand so far to offer a ₹ 50 lakh sponsorship to the tournament that requires over ₹ 1.5 crores for smooth operations. With a mere three days to go for the competition, event organizer and chief national coach Pullela Gopichand is optimistic of delivering a world-class tournament.

The organizing committee, after having generated several other significant financial supports, is confident that financial constraints will be overcome with the help of the Telangana State Government and the Badminton Association of India.

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“The BAI president Himanta Biswa Sarma is coming (to Hyderabad) tomorrow. We have support from the State Government. With the BAI support we will pull off a successful event,” Gopichand told insidesport.co.

The tournament will feature top Indian talent except Saina Nehwal, Kidambi Srikanth and PV Sindhu. Gopichand, the Dronacharya of Indian badminton, considers it a huge opportunity for the next generation of shuttlers and wants to focus on that more than operational challenges. “It will be a great event for next generation of Sainas and Sindhus. It’s like the Canadian Open and the New Zealand Open where people go from across the world to play. It is a great opportunity for our players to play at home in such an important tournament,” he said.

The six-day competition will feature talent from 33 countries in fray from August 6 to 11.

Also Read: Srikanth crashes out of top 8 in BWF men’s singles rankings

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