International Association of Athletic Federations, the world governing body of athletics, has granted the coveted Gold Label Race status to the prestigious Airtel Delhi Half Marathon. The announcement, made during the launch of the 10th edition of the race, comes as a big boost to the organisers. The race is scheduled for November 19.
The edition will have a total prize purse of US$ 275,000 (INR 1.76 Crore). In its 10th year, the half marathon is expected to witness over 34,000 participants.
“ADHM this year has received the merit of a Gold Label Race – a rare distinction from the IAAF classifying the half marathon as one of ‘leading road races around the world’. This new status comes as a jewel in the crown for the country’s most preferred half marathon,” the organisers Procam International said.
This year will also see two new global brands extending their association with the event. India’s leading mineral water brand Bisleri has come on board as the hydration partner and Jet Airways, India’s premier international airline, as the airline partner.
Jayaraj Shanmugam, Chief Commercial Officer, Jet Airways said, “Marathons not only test the spirit of human endurance, but also reflect the power of resilience as well as the strength of faith and self-belief. Jet Airways is proud to associate itself with the 10th edition of the Airtel Delhi Half Marathon – one of India’s iconic running events. It is our endeavour to spur our employees and participants to push and go beyond their limits, in the pursuit of excellence.”
Anjana Ghosh, Director, Marketing, Bisleri International Pvt. Ltd. said,”With consumers increasingly realising the importance of active lifestyle, Bisleri would like to emphasise the importance of water for leading a healthy lifestyle. Hydration as a subject is neglected in sports until now in India. Associating with Procam International gives us an ideal platform to connect with the consumers, educate them about the importance of right hydration and let our consumers know that we care for their health. It is important to adopt a correct hydration strategy, especially during endurance runs as not just dehydration, even over hydration is a serious problem and can adversely impact runner’s health and performance.”
CEO (Delhi/NCR) of title sponsors Bharti Airtel, Ravindra Singh Negi said, “As a brand connecting millions, we are both proud and excited to motivate Delhiites to come together and run for their loved city. This year is also special for us as we complete 10 years of our association with India’s most prestigious half marathon.”
The launch also marked the beginning of the registration process of the runners from September 14 tillOctober 3.
A Timed 10K Run will also be exclusively introduced this year via charity owing to the popularity of the Great Delhi Run and to give a fillip to the emerging running community. The Timed 10K Run is available only for participants above 15 years of age, who want to make a difference by running for charity. The application form for charity running places will be available with the NGOs registered with the event’s Philanthropy Partner, India Cares.
For all the women participants who do not have a timing certificate and are eager to join the running bandwagon, a limited number of seats are also reserved via charity.
To encourage young aspiring runners, within the 10K category, there are a limited number of running places reserved for applicants, between 15 years and less than 18 years of age.
Reigning Olympics marathon champion Eliud Kipchoge of Kenya had won the race last year.