IAAF World Championship: India unveils kit with new sponsor

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The 27-member Indian squad will compete in the 17th IAAF World Athletics Championships in Doha in a new team uniform with Athletic Federation of India sponsor Milo’s logo displayed prominently on chest.

Athletics Federation of India launched the new kit in Doha ahead of the year’s biggest competition in track and field sport. The new kit would be worn by the national athletics team at all international events except for the Olympic Games, Commonwealth Games and the Asian Games, AFI president Adille Sumariwalla said.

“Our athletes are on the cusp of making a mark at the global level, having consistently done well at the Asian level. And we are very pleased that Nestle MILO is coming on board as our Official Partner,” he said.

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Last month, AFI had announced a major sponsorship deal for the flagship talent hunt initiative NIDJAM. “MILO now moves in deeper, by working with the Federation to create scientific approaches and feasible nutrition programmes for the junior athletes and championships under the AFI banner,” read the AFI statement.

Nestlé India Ltd, Director – Dairy, Mr. Vineet Singh said “We are delighted about MILO’s partnership with the Athletics Federation of India. MILO believes that sports helps children imbibe life values that are critical for personality development and help set the foundation for a successful future. We are confident that the performance of Team India will inspire children across the country to take up sports and adopt an active, healthy lifestyle.”

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