ICC Cricket World Cup 2019: ICC announces ITT for cinema screening rights

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The International Cricket Council (ICC) has today released an Invitation To Tender (ITT) for live Cinema Screening Rights to the ICC Cricket World Cup 2019. The 12th edition of the cricket’s most coveted global spectacle is slated May 30 to July 14, 2019, in England and Wales.

ICC has invited established cinema chains, individual cineplexes and theatres with an opportunity to submit proposals for regional or worldwide rights, further details of which are provided in ITT. Media rights agencies may also bid to syndicate the rights on behalf of the ICC.

The deadline for responses is set for September 21, Friday.

Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital, said, “The ICC Cricket World Cup 2019 is the pinnacle of ODI cricket and provides the ICC and the world of cricket with an opportunity to engage with existing and new fans across different platforms, ensuring greater access to the sport and one of its biggest events.”

“Cinema screenings offer a unique opportunity to diversify the coverage of ICC Cricket World Cup 2019 and engage with families and other fans, in a social environment where the purpose is to enjoy watching cricket and be entertained.”

“We are looking forward to partnering with interested parties, around the world, and connecting with existing fans and a whole new audience of cricket followers.”

Interested parties may write to Cinema.ScreeningITT@icc-cricket.com or click here to access the full ITT.

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