The International Cricket Council (ICC) has announced the extension of its global partnership with smartphone brand OPPO through until the end of 2023.
The Chinese smartphone major had in July this year opted out of its deal with the Board of Control for Cricket in India, passing on the Team India sponsorship rights Byju’s and still taking a major cost for the transfer deal. But it continues its innings with the global governing body for the sport.
OPPO as part of the revised contract will continue to be the official Mobile Handset and Headset partner of the ICC and all associated ICC events starting with the ICC U19 Cricket World Cup 2020 in South Africa and both the Men’s and Women’s T20 World Cups in Australia next year.
The partnership, which began in 2015, will continue to provide OPPO a platform to connect with cricket’s 1.2 billion fans who unite behind their nations at ICC events around the world.
ICC Chief Executive Manu Sawhney said: “We’re delighted OPPO is continuing as a Global Partner of the ICC and our events. As a sport, we pride ourselves on our digital-first approach and that makes OPPO with their innovative approach to technology such a natural partner.”
Sumit Walia, VP Product & Marketing, OPPO India added: “At OPPO, we constantly strive to associate with platforms that help us connect and engage with consumers. As a consumer-focused brand, OPPO’s youthful ethos and obsession with quality fall in perfect confluence with the game of cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe.
“Our association with ICC as the global partner provides us the opportunity to uplift the spirit of cricket on an international stage. As OPPO expands its global footprint, India continues to be a key strategic growth market for OPPO. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India.”