ICC extends Suset+Vine production deal till 2023

India events excluded from renewed ICC-Sunset+Vine production deal
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International Cricket Council has awarded a new four-year production contract to UK-based independent media production company Sunset+Vine. However, two events in India during the deal period have been excluded from the contract.

Sunset+Vine has won the contract extension via competitive bidding. The 2019-2023 contract period will cover Men’s and Women’s T20 World Cups; the Women’s Cricket World Cup; the Under 19 Cricket World Cup; the inaugural World Test Championship, as well as the various qualifiers for these tournament; but exclude the ICC T20 World Cup 2021 and the ICC World Cup 2023 in India.

The contract also includes production of daily highlights packages for all the events to be produced by Sunset+Vine.

ICC had first partnered with the British company after starting in-house production four years ago.

Huw Bevan, Sunset+Vine’s head of cricket, will be the executive producer supported by Gavin Scovell, as lead director and Joanna Lowndes Lumb, as head of production.

Jeff Foulser, chairman of Sunset+Vine, commented: “Over the last four years the ICC and Sunset+Vine have been together on a journey to set the bar in cricket broadcasting and to deliver a truly world-class product for broadcasters and cricket fans. ICC TV was successfully established – a ground breaking model for how a governing body and production company can collaborate.

“The partnership has allowed us to be more ambitious, more adventurous and more creative. This approach will see new viewers converted to this magnificent sport through engaging and dynamic coverage. We are truly excited by the opportunity.”

Aarti Dabas, head of media rights, broadcast and digital at the ICC, said: “The next four year cycle of ICC events provides a challenge to us all to continue innovate the way we present cricket to a growing global audience, giving cricket’s one billion plus fans an engaging and entertaining product. Sunset+Vine have shown that they are up to the task and we look forward to continuing to work with the team.”

Sunset+Vine is also producing the World Cup 2019, being played in England and Wales between May 20 and July 14, which is the last major event under the existing ICC-Sunset+Vine agreement.


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