ICC launches RFP process for the appointment of a Media Planning and Buying agency in India for the ICC Men’s T20 World Cup 2021

ICC launches RFP process for the appointment of a Media Planning and Buying agency in India for the ICC Men's T20 World Cup 2021
ICC launches RFP process for the appointment of a Media Planning and Buying agency in India for the ICC Men's T20 World Cup 2021

T20 World Cup – ICC RFP Media Planning: The ICC T20 WC is just months away and the International Cricket Council is all geared up to put up a grand show in UAE & Oman. The world body of cricket is also planning to market the event in a grand way. Form the same they have released a RFP to identify and appoint Media Planning and Buying agency in India

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ICC launches RFP process for the appointment of a Media Planning and Buying agency in India for the ICC Men’s T20 World Cup 2021

CC RFP Media Planning: ICC has invited proposals from interested and qualified applicants to deliver a complete end-to-end media solution in India and UAE for the ICC Men’s T20 World Cup 2021 campaign. The event, which is hosted by BCCI, is scheduled to take place in the UAE and Oman from 17th October to 14th November.

According to ICC, applicants must be experienced media strategy, planning and buying agencies who have a proven track record of developing successful media campaigns for world-class sporting events. Responses are sought only from organisations who have the appropriate logistical and infrastructure competence, resources, and financial capability.

The RFP document can be found here.

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ICC RFP Media Planning: The process timelines are listed below.

Date *
RFP published on ICC website and sent to potential Applicants 22 August 2021
Deadline for receipt of enquiries, requests for information or clarification from Applicants 26 August 2021
Deadline for receipt of Proposals from Applicants 31 August 2021
Selection and appointment of the Successful Applicant 5 September 2021
Signature of Agreement 9 September 2021