The International Cricket Council (ICC) has launched a tender process for the sale of digital content rights for ICC events during the 2019-2023 four year period. The ICC digital rights will be in high demand following the unprecedented digital success of the ICC Men’s Cricket World Cup 2019 – one of the most digitally-consumed sports events in history.
The four-year rights cycle will include, ICC Men’s Cricket World Cup 2023 in India; ICC Men’s and Women’s T20 World Cups 2020 in Australia; ICC Men’s T20 World Cup 2021 in India and Two ICC World Test Championship Finals 2021 and 2023.
Following the unprecedented digital success of the ICC Men’s Cricket World Cup 2019 – one of the most digitally-consumed sports events in history – this tender process offers organisations a unique opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years, ICC has stated in a Press release.
The package will include the following events across the 2019-2023 cycle:
Ø ICC Major Global Events
Ø ICC Women’s T20 World Cup 2020
Ø ICC Men’s T20 World Cup 2020
Ø ICC Women’s Cricket World Cup 2021
Ø ICC World Test Championship Final 2021
Ø ICC Men’s T20 World Cup 2021
Ø ICC Women’s T20 World Cup 2022
Ø ICC Men’s Cricket World Cup 2023
Ø ICC World Test Championship Final 2023
ICC Men’s Qualifying Events:
Ø ICC Men’s T20 World Cup Qualifier 2019
Ø ICC Men’s Cricket World Cup Qualifier 2022
Other ICC Events:
Ø ICC U19 Cricket World Cup 2020
Ø ICC U19 Cricket World Cup 2022
During the recently completed commercial cycle (2016-2019), digital consumption of ICC content has grown exponentially. The consumption of digital clips during the recently concluded ICC Men’s Cricket World Cup 2019 in England & Wales (CWC19) achieved more than 4.6 billion total views, including 3.6 billion across all ICC digital and social media platforms and more than 3 billion views through short-form highlights and recaps and other match content through ICC channels on Facebook and YouTube.
Over 1 billion clip views from more than 100 million unique users originated from ICC’s diverse portfolio of digital clip licensees across 180+ countries. At an average of 22 million views per match during the ICC Men’s Cricket World Cup 2019, this represents an increase in clip views of 200% over the ICC Champions Trophy 2017 which was also held in England & Wales.
The ICC will produce a range of digital content for the package which will offer in excess of 20,000 individual clips, including match highlights, recaps, in-play key moments and other match and feature content delivering more than 500 hours of content to partners across the 4 years.
ICC Chief Executive Manu Sawhney said: “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market.
“We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”
Interested parties are invited to bid for rights across a total of nine territories:
The Americas (USA, Canada, Caribbean and South America)
Asia (excluding Indian Subcontinent)
Indian Subcontinent (India, Pakistan, Bangladesh, Sri Lanka, Nepal) and Afghanistan
Mainland Europe (excluding United Kingdom and Republic of Ireland)
Middle East and North Africa
United Kingdom and Republic of Ireland
Expressions of interest are sought only from organisations who have appropriate experience, infrastructure, staffing, required resources, capability and financial standing to exploit audio-visual digital content.
All interested companies should submit the following by email as soon as possible and no later than 1200 (Dubai time) on Thursday 29 August 2019 to digitalrights.ITT@icc-cricket.com
full corporate legal name, company number and registered office address; and
full name of the primary contact at the interested company and office address of primary contact (if different from the company registered office);
Tax Registration Number if the interested company’s registered office is in the UAE and it is registered for UAE VAT;
any other relevant contact information.
The ICC will begin issuing the Invitation to Tender from Wednesday 14 August 2019. Potential bidders will be given an opportunity to submit clarifications until Thursday 29 August 2019.