The service, which is free to access for web, iOS, Android, Chromecast and Airplay users, is being powered by Endeavor Streaming, the sports and entertainment conglomerate’s over-the-top (OTT) platform provider.
ICC OTT Platform: International Cricket Council launches own OTT platform called ICC.tv
ICC OTT Platform – ICC.tv Launched: In addition to live content, the platform will also feature archive content and other programming. It currently has highlights, interviews and analysis from the WTC final, which saw New Zealand beat India by eight wickets.
The ICC report its ICC.tv coverage of the final used “34 cameras and best-in-class enhancements” in its broadcast of the match and produced its own “30-minute pre-matchday build-up, lunch and tea interval shows and a post-matchday wrap-up show.”
Endeavour Streaming senior vice president, Peter Bellamy, said Endeavour was proud to be delivering this product with the ICC.
“We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” Bellamy said.
ICC head of digital, Finn Bradshaw, added: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv.”
In addition to the final, ICC.tv currently delivers past ICC awards, episodes of ICC Cricket 360º, documentary Cricket in Colour – Story of the 1992 Cricket World Cup and more.
ICC OTT Platform – ICC.tv Launched: Will forthcoming T20 World Cup & other events be made available on ICC’s OTT play? The ICC is yet to announce what other events will be available on the service and it is unclear if content on the upcoming ICC Men’s T20 World Cup will be included on the platform.
On Tuesday ICC confirmed the competition would be moved to the UAE and Oman due to the COVID-19 situation in India however, the Board of Control for Cricket in India (BCCI) will remain the official hosts of the event.
ICC acting CEO, Geoff Allardice, said the priority is to deliver the competition safely and in full.
“Whilst we are incredibly disappointed not to be hosting the event in India, the decision gives us the certainty we need to stage the event in a country that is a proven international host of multi-team events in a bio-secure environment,” Allardice said.
According to the ICC, the event will now be held in Dubai International Stadium, the Sheikh Zayed Stadium in Abu Dhabi, the Sharjah Stadium and the Oman Cricket Academy between October 17 and November 14 2021.