ICC World Cup 2019: 34 per cent new audience to attend games

ICC World Cup 2019,ICC World Cup,ICC Cricket World Cup 2019,England and Wales Cricket Board,ECB

The ICC World Cup 2019 in England and Wales is tipped to have around 34% new audience who have never watched a cricket match live earlier.

The ICC so far has sold eight lakh tickets for cricket’s biggest quadrennial event. Among them, 1.5 lakh ticket buyers are women, tournament director Steve Elworthy has reportedly said and described the development as “incredible from a cricket point of view”.

So far 3.2 million applications have been made for the ICC World Cup 2019.

Elworthy, Speaking at SportsPro Live 2019 in London, has described the World Cup ticket ballot as “one of the biggest ballots that cricket has ever run”.

“When we ran the ballot we made a commitment that we wanted 100,000 under-16s to come to the WC, to actually experience it, to have a bum on a seat and actually watch a World Cup match,” Sportspromedia has quoted Elworthy as saying. “So that’s fed into the criteria when you think about the ballot.

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“We’ve sold tickets to 150,000 women, which I think is building on the success of the Women’s World Cup in 2017. So (it’s important to be) quite clear when you think about the ballot, the criteria that you’re after to make sure you get the right audience into the ground.”

Elworthy added that the Cricket World Cup (organising body) is working with the England and Wales Cricket Board (ECB) to help the governing body understand the new audience attending this summer’s tournament ahead of the launch of The Hundred, a new 100-ball domestic league that will begin play next year.

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“We’ve been working very closely with the ECB about this data, this insight, how we engage with them, how we give them access to cricket properties,” said Elworthy. “I think the point of engaging with them is how we engage with them and what we are actually speaking to them about, so what is the next opportunity?

“We’ve got to that level of granularity with them so we can start moving or transitioning this audience into the ECB world come 2020. So that is starting to think about what the world is going to look like after the World Cup for the ECB.”

The ICC Cricket World Cup 2019 will be played across 10 cities and 11 venues in England and Wales from May 30 to July 14.

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