Earlier on Friday, Sri Lanka Cricket has announced India’s leading water purifier brand Kent RO as the Principal Sponsor for the World Cup. Kent RO by virtue of the announcement on Friday has become the first Indian brand to sponsor an overseas cricket team for the ICC World Cup.
It will be Afghanistan’s first ICC World Cup as an International Cricket Council full member. The team though has featured in the last edition in 2015 as an associate member, having come through the qualifiers.
Afghanistan is currently placed 10th on the ICC One Day International rankings.
Afghanistan cricket’s association with India goes far beyond the Amul Sponsorship deal. The team has been playing its home games in India. The Greater Noida cricket stadium and the Dehradun have been the team’s home grounds for all their international matches.
A formal announcement about the Afghanistan Cricket Board and Amul tie-up will be made in New Delhi on Tuesday, May 7. However, ACB CEO Asadullah Khan has confirmed the tie-up to national daily the Hindu. “Amul will be our sponsor for the World Cup. As of now, it is only for the World Cup. We will be meeting the top brass of the company next week and then talk about the future (long-term association),” Khan has said.
Afghanistan will start their ICC World Cup 2019 campaign with the match against Australia on June 1 at the Bristol County ground. The ICC World Cup 2019 will be played in England and Wales from May 30 to July 14.