The major brands associated with cricket can all be seen on air during live broadcast of the ICC World Cup 2019. Ten broadcast sponsors so far have been tied up in two categories. PhonePe, the mobile payment app, and electrical brand Havells are in the premium co-presenting partner category.
Eight other brands – Byju’s learning app, MRF, Policy Bazar, Amazon.in, cricket’s fantasy gaming platform Dream11, Paisa Bazaar, Royal Stag and Cadbury’s Dairy Milk – have been confirmed as associate broadcast sponsors.
Star Sports, according the information available with InsideSport.co, has kept a ₹ 7 lakh price tag for each 10-second ad slot for the ICC World Cup 2019. The deals after negotiations are close between ₹ 6 lakh to ₹ 6.5 lakh.
Meanwhile, Star Sports has also released the first social media video campaign for the ICC World Cup 2019. The one minute and 40 second campaign video ‘Crown Cricket Ka Humm Le Jayenge, is created in an English backdrop with characters representing the teams heading to England for the biggest quadrennial cricket competition emphasising their respective nation’s claim to win the World Cup crown.
Star Sports’ first major campaign for the ICC World Cup is launched amidst the intensified heat around the Indian Premier League’s final round to decide the crown champion over two qualifiers, an eliminator and the Grand Finale on May 12, Sunday.
ICC World Cup will be played in England and Wales from May 30 to July 14. All the matches will be broadcast live in India on the Star Sports cluster channels and the group’s OTT platform Hotstar.
The Virat Kohli-led Men in Blue are firm favourites to win the third ICC Word Cup title for India.