Even as the Indian Premier League (IPL) 2019 euphoria is building up with some high octane LIVE cricket action, the IPL host broadcaster Star Sports has got busy with preparations to present its “biggest TV event” – ICC World Cup 2019, to be played in England and Wales from May 30.
The biggest cricketing event on planet earth, ICC World Cup 2019 in spite of being hosted by the England and Wales Cricket Board becomes important for India as the Men in Blue play 50% more games than in the World Cup four years ago in Australia and New Zealand and all the matches are scheduled for Indian television prime time.
As India start firm favourites for a third ICC World Cup crown, excitement is building up not just among the broadcaster and billions of cricket fans who worship India’s most popular sport as a religion but also among the corporate.
Though the event is good two months away from now, Star India already has twelve sponsors on board for the LIVE broadcast and streaming.
Havells Electricals and digital payment app PhonePe will be the co-presenting partners for the ICC World Cup 2019 broadcast on Star Sports in India. Learning app Byju’s, MRF tyres, online insurance service Policy Bazar, Paisa Bazar, Amazon.in, liquor brand Royal Stag and fantasy cricket platform Dream11 are among the associate sponsors.
Philips Hue wireless lighting will be the Cricket Live title sponsor with Livguard as the co-presenting sponsor and Sterling Reserve as the associate sponsor.
Virat Kohli-led India will start their ICC World Cup 2019 campaign on June 5 at The Rose Bowl, Southampton, against South Africa.
The Men in Blue along with hosts England are tipped as firm favourites for the ICC World Cup 2019 crown.