IMG and Perform land Conmebol marketing contract

IMG and Perform land Conmebol marketing contract- InsideSport

IMG and Perform have been jointly picked by Conmebol to provide professional consultation for marketing, sale and after-sale of the commercial assets of the Copa Libertadores, Copa Sudamericana and the Recopa.

Recopa features the winners of each competition, along with other tournaments.

The South American Football Confederation has selected the consortium of IMG and digital media company Perform for the commercialisation of its club competitions for the four-year cycle (2019 to 2022). The winning bid has guaranteed a minimum of $1.4bn commercial earnings during the contract period.

“This contract represents a huge advance towards our strategic goal of generating more value for the development and growth of South American football. We believed in big, we did things well, and today we achieved a great result, since the guaranteed minimum represents more than double the income of the previous business cycle,” Conmebol president Alejandro Domínguez said.

“The winning consortium, which also works with LaLiga, the Premier League, Nascar and the NBA, among others, has the proven ability to optimise the revenue generated by our club tournaments, which are the most exciting in the world.”

Perform and IMG’s Trans World Sport joint tender was among the four bids shortlisted by Conmebol earlier this month. Synergy Football, a joint venture between the Infront Sports & Media and Synergy Sport agencies; the MP & Silva agency; and Brazilian sports marketing agency Sport Promotion were the other three.

Conmebol had invited bids for the service in July 3 this year.

IMG and Perform will closely with Conmebol in the design of a professional and technical scheme to package and commercialise media rights to the club competitions by creating a dedicated team and company for the project. The two companies have financed and resourced the project on equal terms.

Ioris Francini, co-president of WME|IMG, said: “We are delighted to have won this very competitive and highly-sought after business along with our partners at Perform. We will provide a bespoke and innovative solution, designed to radically enhance the commercial programme and presentation of Conmebol’s club competitions, including the Conmebol Libertadores, Conmebol Sudamericana and Conmebol Recopa, and change the approach towards the core fans and the broader audiences too.”