The International Mixed Martial Arts Federation (IMMAF), the world governing body of the amateur mixed martial art sports, has launched its OTT platform immaf.tv to bring out exclusive amateur MMA content in partnership with Sportradar, a Switzerland based global sports data analysis firm.
Immaf.tv was formally launched with the live stream of the 2018 IMMAF Senior European Championships and 2018 Junior European Open Championships, which took place concurrently in Bucharest from September 3rd to 8th. All matches are now available to view on-demand.
The platform is set to house all international live streams and on-demand matches from IMMAF Championships moving forward, as well as IMMAF’s long-awaited historic matches library from 2014 to 2018. Historic matches videos will be free to view, states the official release.
immaf.tv additionally showcases free exclusive IMMAF video features: “IMMAF Explained” outlines the organisation’s vision and work towards Olympic recognition for amateur MMA. In “IMMAF in Context”, world-renowned referee Marc Goddard talks through the safety and technical elements of the ‘cage’ and groundwork – two controversial and defining elements of the sport.
IMMAF President Kerrith Brown said, “The launch of immaf.tv is another fantastic milestone for IMMAF, allowing us to connect in real time with MMA fans worldwide. Finally, we can show the world that our elite, amateur MMA tournaments are worthy of the Olympic programme. MMA fans will be impressed at the skill level of the new generation of athletes coming up through IMMAF, set to be the stars of tomorrow.”
Rainer Geier, Managing Director OTT & Digital Services from Sportradar said, “We have recognized MMA as a fantastic sport with a growing audience especially in the younger generation. IMMAF has already done a great job in creating the content around the European Championships and we look forward to the upcoming events and matches. Our Sportradar OTT approach is ready to serve all likes of content, whether it is live-streamed or on-demand and we are pleased to welcome IMMAF as part of our Sportradar OTT family.”