The new Lufthansa commercial exudes energy while weaving together the power of humour and India’s passion for cricket.
The storyline follows a coach, as he drives his team to do everything like the Indians – train, meditate, eat and even dance like them. All this, in order to beat them in the game of Cricket. The ad highlights Lufthansa’s own Indianised offering for its customers.
It also reminds us of its earlier hugely popular campaign the 2014 campaign where a grandpa isn’t too pleased to travel to the US with his grandson “in a German airline”? After a gap of three years, the brand has released a fresh rendition of the ‘More Indian than you think’ idea which was first rolled out in 2014.
The current campaign is on TV and the brand is also promoting the campaign through theatre ads, digital, OOH and print medium. The ad has been conceptualised by MRM/McCann India and Kolle Rebbe Germany.
The film has been produced by CZAR Film GmbH and directed by Martin Werner. The ad was released on YouTube on March 24, Friday and already has more than five million views.