IND vs ENG Viewership: India’s historic series win over England in the just concluded Test Series was watched by 9Million fans in United Kingdom. The 4 match test series was broadcasted LIVE in UK on Channel 4. This was the first time in last 16 years that Channel 4 decided to dabbled into bidding for the LIVE Broadcast Rights of Cricket.
- First Test pulled in 5.8m viewers
- Series average audience hits 543k per day
- England’s series defeat pulls in 22% BAME average audience share
The official broadcaster of BCCI, Star Sports licensed the UK rights of the series to Channel 4 reportedly charging £5 Millon for the rights. The series fell short by 40 hours of coverage as most the matches ended with less than 3 days. Still the series was able to draw huge audiences as per the broadcasting viewership standards of UK market.
According to Daily Mail, encourage by the audience figures, Channel 4 are going to look for further opportunities to pick up English Test rights. The series peaked from an English audience and performance perspective with its opening match, which Channel 4 revealed reached 5.8 million viewers. More than one million of those viewers were under 35, with the match also drawing in ten per cent of the under 16 viewing audience.
IND vs ENG Viewership: Four of the five days’ play attracted peak audiences of more than one million, averaging more than 500,000 throughout the entire match, with day three peaking at 1.7 million.
Live and highlights content on the All 4 digital platform brought in more than two million views, with the cricket helping the streaming service to achieve its largest ever week.
Channel 4’s chief content officer, Ian Katz, said after the first Test: “The numbers coming to the cricket on All 4 and Channel 4 have been remarkable.
IND vs ENG Viewership: “The growing audiences we saw through the Test – and in particular the strong shares of children and 16-34s viewing – were a reminder of the broad appeal Test cricket has when it is available on free to air television.
“Hopefully the thrilling action from India will engage a new generation of children with the game – and ease the lockdown.”