India is contributing 97 million viewers to the Hero Caribbean Premier League’s total global audience of 200 million.
The Hero CPL has continued its fantastic growth during the 2017 season with combined broadcast and digital viewership of almost 200 million. This represents an increase of 25% on last season, further cementing the Hero CPL as one of the fastest growing cricket tournaments in the world.
The largest audience share was in India where broadcast viewership increased by 19% to more than 97million. The next largest broadcast market was the Caribbean where there was a total viewership figure of 48 million for the tournament that took place between 4 August and 9 September 2017.
In addition to the success in India and the Caribbean, there was also a significant increase in the USA where there was more than a 100% lift in viewership on the figures from the 2016 Hero CPL, the CPL organisers have stated in a Press release.
There was also a further increase in the digital viewership for the tournament, with 25% of the total audience coming through various digital channels, which is a testament to the innovative nature of the Hero CPL’s online offerings.
Hero CPL Chief Executive Officer Damien O’Donohoe said, “With continued year-on-year growth the Hero CPL goes into the 2018 season with momentum to secure an even larger audience for the next edition of the tournament. We are delighted to see the Biggest Party in Sport being watched by more people than ever before and expect that trend to continue next year.”
Launched in 2013, the Hero CPL combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 197 million fans watched the 2017 season to make it one of the fastest growing leagues in world cricket.
Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs.