Virat Kohli has become a cricketing synonym with sales and marketing initiatives. With the Don of Delhi around, any brand, product of promoter will not take a chance with another idea for a marketing campaign.
For Fox Sport Cricket, the host broadcaster for Australia’s home series against India, nothing weighs more than the presence of Virat Kohli to promote India’s forthcoming full tour Down Under. At least so indicates the promotional video the broadcaster has released on its official twitter handle.
The 48 second video highlights Kohli’s phenomenal potential with a teaser – Will @imVkohli reign supreme in Australia⁉️
— FOX SPORTS Cricket (@FoxCricket) November 12, 2018
That is the commercial and marketing strength of cricket’s only representation in Forbes’ latest list of highest paid Top 100 athletes where Kohli is placed in the 89th position with $24 million (₹161 crore) brand value. The values date back to June. The brand and cricket icon has made major gains ever since.
India-Australia rivalry, India’s quest for maiden series win Down Under, the Kangaroos’ might at home, the aggression on the field, the disputes and spats in the middle when two aggressive rivals meet – there could be numerous selling points to promote Indian cricket team’s tour of Australia. There could be more from legacy to shift of power in world cricket.
None of these, or collectively all of these, carry the weight to match the strength of just one line: Will @imVkohli reign supreme in Australia⁉️
Former England captain and cricket analyst Michael Vaughn dismisses the question in mere three letters. One word. YES. But nothing will dismiss the value that Kohli alone will bring to the series, the broadcaster and others ranging from the sponsors to millions of fans.
Kohli has been a phenomenally consistent performer this year right from the tour of South Africa before the Englishmen got the taste of the mighty willow at home. That journey from stardom to greatness will complete a full cycle in Australia this summer as it was the 2014-15 tour Down Under when Kohli had served the first warning to all by smashing 692 runs, four centuries in the four-Test series.
The Indian cricket team will leave for Australia on November 16 for three T2O Internationals, four Tests and three One-Day Internationals. Kohli, however, will not be the part of the T20I series.