The India-Australia series is about to begin. Official and exclusive broadcasters for the series in the Indian sub-continent, Sony Pictures Network India is going all guns blazing in the market to sign sponsors. According to the info received by InsideSport, the network has already signed 11 sponsors for television broadcast and 15 for its digital platform SonyLiv.
According to sources in the industry, SPN is asking for ₹ 6-7 lakh for a 10-second slot for the T20 series, ₹4-5 lakhs for the one-day internationals and is pitching ₹ 1.5 lakh for Test matches packages.
Phone pe, MRF, PERNOD, Byju’s, Swiggy, Philips Lighting, Amazon Prime Video, Kent RO, Allied Blenders, Relaxo and Veedol are the sponsors for the TV braodcast. Quickr, Tropicana, Nescafe, Marico, Xiaomi, Indeed and Netflix are among the live streaming sponsors on SonyLiv.
Talking about the television plans for the series, Rajesh Kaul, Chief Revenue Officer- Distribution & Head – Sports, Sony Pictures Networks India, said, “Cricket is more than just a sport. It is an emotional experience for Indians. Being the one-stop destination for international bilateral series, with rights of eight cricket boards, we are always looking for ways to elevate this experience. The superb line-up of panellists and commentators will give our viewers a holistic perspective on the matches. Along with that, our second screen initiative, Extraaa Innings, will ensure that fans have a more immersive experience during the series.”
On the digital front, Uday Sodhi, EVP-Digital Business Sony Pictures Network, said, “We have signed 15 sponsors so far and are expecting more to come along as the series moves forward. Given that now we are the second largest app, according to AppAnnie, in the ecosystem post FIFA and India-England series, advertisers have great affinity for our app. Numbers have been very strong.”
Sony Pictures Networks India has engaged a host of top Indian and Australian cricketers to present live and analyse the action.The series, with three T20s, four Tests and three ODIs, is highly anticipated by fans across the globe as the clashes between the two leading teams have always been intense.
The broadcaster, to enhance the value of its hottest cricket property for the year, will come with its flagship show Extraaa Innings with a new look and set design featuring an unrivalled set of expert panellists for the series.
This exciting round-up of panellists, providing pre, mid and post-match analyses includes Sunil Gavaskar, Michael Clarke, Harbhajan Singh, Ashish Nehra, Robin Uthappa, Gautam Gambhir, Mark Butcher, Nick Knight, Dominic Cork, Murali Kartik, Sanjay Manjrekar, Mohammad Kaif, Harsha Bhogle, Gaurav Kapur, Deep Dasgupta and Vivek Razdan. The panel of cricketing legends, who will bring their years of experience and expertise to the table, alongside contemporaries who possess a first-hand experience of modern cricket to provide audiences with comprehensive analyses.