The campaign depicts Sehwag taking on an animated avatar of a Bangladeshi ball in a simple game of ‘Chidiya Udd’, a game that all kids in India have played wherein a finger is raised by the players to depict whether the person/thing called out flies or not.
The campaign is based on the fact that Bangladeshi fans haven’t held back in notoriously rejoicing over their team’s victories across social media platforms. Although Bangladesh has never won a T20 match against India, previous ODI wins against India have witnessed rather overwhelming reactions from the Bangladeshi fans, and a first-ever win in the upcoming series would definitely result in some sparks flying over social media.
Recent close encounters of the two teams have kept the fans at the edge of their seats. The Bangladesh squad have been aggressive in their approach on the field and have emerged as the strongest contenders to Team India from amongst the subcontinent teams, making the rivalry bigger than ever.
Speaking about the on-going rivalry Virender Sehwag said, “Bangladesh is a good side and the rivalry has snowballed since their win in the 2007 ICC Cricket World Cup and when we toured Bangladesh in 2015. However, Bangladesh haven’t tasted success in the T20 format as India have consistently beaten them in all encounters between the two teams. The off-the-field banter is noticed in both camps. Bangladeshi fans take their cricket quite seriously and we have witnessed an outburst on social media with significant online trolling in the past. It is going to be an exciting series and I can’t wait to catch the action on field.”
With an aim to cater to fans of all ages, the campaign creates an exciting cricketing universe using a combination of animation and live action to bring alive the fan banter. The Bangladesh tour of India consisting of 3 T20Is and 2 Test matches begins on 3rd Nov 2019 and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla.