China and India together will account for half the global pay TV subscribers and an expected revenue of $243 billion by 2022.
More than 1 billion OTT and Pay TV subscribers are forecast by 2022. China will add 40 million subscribers, taking the national tally to 353 million. India will bring in an extra 30 million subscribers, pushing its total to 179 million.
North America will lose subscribers, and Europe will be virtually flat. However, the Asia Pacific region will increase by 92 million subscribers between 2016 and 2022.
Covering 138 countries, pay TV revenues (subscriptions and PPV) and OTT revenues (AVOD, SVOD, TVOD and DTO) combined will reach $283 billion by 2022; up by 18% from $239 billion in 2016, according to the OTT and Pay TV Forecasts report.
The report suggests that the Pay TV subs are increasingly under threat from young customers, who are less likely to consume linear TV, but Digital TV Research claims the medium “is not dead” despite predicted falls in North America. This is largely down to growth in China and India.
OTT’s contribution to the revenue total will increase from 15% in 2016 to 29% in 2022. Its revenues will more than double over this period. OTT revenues will represent 42% of the pay TV total by 2022, up from 18% only in 2016, the report suggests.
Pay TV revenues will fall over the same period, although the decline will be very low.
SVOD subscriptions will reach half the pay TV total by 2022 – up from 27% in 2016. SVOD subscriptions has increased tenfold between 2010 and 2016, and will double by 2022 to 546 million.