The on-going Test series between India and Sri Lanka is generating more eyeballs in South Indian States than anywhere else in the country.
The Test series in Sri Lanka, like any other cricketing event involving India is, generating pan-India buzz. However, media-tech company Zapr analytics has reveal that both the Tests, starting on July 26 and August 3 respectively, have witnessed the maximum viewership from southern States along with Maharashtra. Viewership patterns remained same for both the Tests.
“Analytics at Zapr Media Labs reveal that southern States along with Maharashtra contributed to more than half of national viewership for the India vs Sri Lanka Test series. Mumbai and Delhi claimed top views among metropolitan cities,” says Sajo Mathew, Co-founder & Chief Technology Officer, Zapr Media Labs.
For the first Test, which started on July 26, 43% of the sports viewers tuned into watch the action. The final day of the Test had the maximum viewership of 45%. Similarly, for the second Test starting on August 3, accounted for 44% of total sport viewers on the first day and the last day of the match.
Tamil Nadu contributed the maximum 16% of the total viewership for the first Test, followed by Maharashtra (13%) and Andhra Pradesh (11%). The second Test too recorded a similar trend.
Mumbai topped the Metro viewership share, followed by Delhi and Bengaluru for both the Test. Hyderabad had the least contribution for the first match (11%) while for the second match, Kolkata had the lowest viewership at 10.2%.
Zapr Media Labs is one of the world’s first media consumption repositories and audience targeting platforms. The company’s technology profiles offline viewing behavior of millions of individuals across India. Brands and advertisers can use the data to identify, connect and engage with their target audiences across the offline (TV) and online (Mobile, Apps, Social) universe.