The India Today Group on Thursday, unveiled a unique gaming app called So Sorry Gully Cricket, featuring its award-winning politoons in the line-up of players. The app has been devised by Games2win India.
A perfect fusion of sports and news ahead of general elections and the Cricket World Cup, So Sorry Gully Cricket was launched at FICCI Frames event in Mumbai by Indian cricketing legend Sunil Gavaskar alongside Madison Worldwide Founder Chairman Sam Balsara and IPG Mediabrands CEO Shashi Sinha.
Precisely in synch with the politoon series, the app will be a political satire with a touch of cricket. Chairman and editor-in-chief and founder of the India Today Group, Aroon Purie has shared the app details on his twitter handle @aroonpurie.
Another first. @IndiaToday @SoSorryPolitoon Gully Cricket App launched at @FICCIFRAMES by the legend Sunil Gavaskar! Revolutionary fusion of cricket, politics and gaming ahead of the Elections and World Cup! Experience for yourself. #SoSorryGullyCricket https://t.co/C3HeMRynOj pic.twitter.com/9sAhLinAJp
— Aroon Purie (@aroonpurie) 15 March 2019
India Today Group Vice-Chairperson Kalli Purie said, “We are really excited to announce the launch of the new game ‘So Sorry Gully Cricket’ at Frames in presence of such a distinguished audience. ‘So Sorry Gully Cricket’ is a unique game that portrays life and politics in a way that is interactive, real and interesting. With India heading for Parliamentary elections the timing could not be more perfect. It’s a super example of an integrated use of technology n content.”
The app uses animated cartoon videos in a game set in trademark Indian “gullies”, or streets, something that every Indian consumer has experienced while growing up and playing cricket.
Teams in this fun game make up of top politicians contesting Lok Sabha elections, cricket-loving avatars of famous politoons from the blockbuster So Sorry series. So Sorry Gully Cricket is jazzed up with artwork that every Indian would relate to.
A visual delight, So Sorry Gully Cricket is enriched with fun elements, such as a milkman and a “machhiwali”, or a fish vendor, typically seen in Mumbai. The game comprises 85 matches and follows unique rules of gully cricket, under-arm bowling and one bounce catch-outs included.
“Cricket is potentially a religion. We had a perfect ingredient in So Sorry characters and the fusion of the two will work for sure. You will recognize all the characters and sounds. It’s a treat to the ears as well,” said Games2win India Private Founder and CEO Alok Kejriwal.