Record Ratings for India vs Australia Series in Australia : According to TV Numbers released by Fox Cricket, India vs Australia 2nd ODI delivered record ratings. The ratings for SUPER-SHOW by the Australian cricket team was more than 2015 World Cup Finals delivered on PayTV.
FOXTEL has been enjoying an audience surge from the first two games in the three-match ODI series against Australia. The Sunday match saw Fox Cricket rank in the top 10 with its metro audience of 585,000 watching the end of the match where Australia defeated India. That national audience watching the cricket was over 400,000 (not including Kayo or Foxtel Go).
The game in which Smith hit his second consecutive century was also the third most watched Subscription TV sports program of all time behind 2011 Rugby World Cup Semi-Finals and Finals
Meanwhile in the first ODI the average rating delivered by the network hovered around 328,000 viewers – this rising to 387,000 for the evening session when India batted. The match was also shown on Foxtel’s streaming service Kayo.
“We have said all along that we are committed to delivering a massive summer of cricket and that’s exactly what we are doing, despite the cost [$30 million] and complexity of doing so in the current public health environment,” said Nick Hockley, interim CEO of Cricket Australia.
Meanwhile Cricket Australia’s dispute with the broadcaster Channel Seven is not ending anytime soon. Now the Seven West Media’s CEO has hurled a new barb on the governing body of cricket in Australia by saying that the Australian board is terrified of the Board of Cricket Control of India (BCCI). In an interview to Sydney Morning Herald, Seven West Media CEO James Warburton said that CA should have started this summer with the prime-time, day-night Test against India in Adelaide, which is scheduled to start on December 17.
“It’s a shame that the cricket administration have kept their head in the sand. They really don’t value us as a broadcaster, preferring to outperform to the BCCI [Board of Control for Cricket in India], who they are terrified of.”
Cricket Australia vs Broadcaster : Seven says, ‘Cricket Australia terrified of BCCI’
Seven CEO’s comments came in as India started their tour against Australia with the ODI series which will be followed by T20 Internationals. The test series will only start on December 17th. The ODI & T20 series is broadcasted only on pay television provider Foxtel in Australia with Channel 7 rights limited to the Test series between Australia vs India.
The original CA schedule had the Test series for which Seven has the broadcast rights along with Fox. But the plan was change by Cricket Australia, which few believe was done after pressure and insistence from the BCCI.
According to Seven CEO, the governing body wasted an opportunity to start the men’s summer with a bang. “There aren’t many sports that would launch their season behind a paywall. We have got a process we are going through to maximise the season and to be fairly compensated for the value reduction caused by the changes to the schedule and other changes,” Warburton was quoted by SMH.
Warburton’s latest broadside comes as the Australian Centre for International Commercial Arbitration (ACICA) prepares to announce an independent expert, that CA and Seven have finally agreed upon, who will make a ruling on Seven’s claim that it deserves a cut in its $70 million annual cash fee. Seven had rejected a 20 per cent offered by CA.
The third and final match of the ongoing ODI series will be played on Wednesday.