India vs England Test series deliver record viewership on Star Sports, 26 million viewers tune in for 1st test-1st Day – The Day 1 of the first Test between India and England witnessed a viewership with 3.8 million average minute audience (AMA) as per the Broadcast Audience Research Council (BARC) data. The first Test also delivered the highest opening day reach since 2019 as 26 million fans celebrated the return of cricket to home soil after 330 days. The impressive numbers could indicate that Test cricket is still popular format despite rising dominance of T20 cricket.
The primary reason for such high viewership could be that India and visitors England were both fighting for a spot in the World Test Championship final alongside New Zealand. India eventually lost the match by 227 runs in Chennai.
The first Test of the India-England series has set the tone for fans who were looking forward to watching LIVE cricket on the Star Sports Network. Star Sports, India’s leading sports broadcaster, left no stone unturned to capitalise on the return of cricket with its #IndiaTaiyarHai campaign that appealed across the nation, which resulted in a momentous opening week.
“England’s tour of India marked the return of International Cricket on home soil after a year-long hiatus and is the ideal start to a fantastic cricket calendar. India has bounced back strongly, and the series is evenly poised as action moved to Ahmedabad for the third Test,” said Sanjog Gupta, Head-Sports, Star India said in a press release.
The broadcaster believes that it will see significant viewership for the 3rd Test as well that will be played at the Motera stadium in Ahmedabad. However, from the second Test onwards, 50% of the crowd were allowed inside the stadium — first time since the COVID-19 pandemic began in India.
“This is also a Day-Night Test, which will attract significant viewership, both on screens and at the iconic stadium which will host its first international match. The excitement around the world’s largest cricket stadium is palpable in Ahmedabad and around the country. With crowds back and a World Test Championship final spot up for grabs, the series has assumed even more context,” he added.