They are young. They are melodious. They are emerging as next gen voices of Indian entertainment industry. They are Indian idols. And they have something common with the Indian wrestling.
Tata Motors Commercial Vehicles is the connecting factor between the Indian Idols – the weekly reality show on Sony entertainment channel – and the Wrestling Federation of India. The Desh Ke Truck brand, principal sponsor of the Wrestling Federation of India, is also a lead presenting partner of the reality entertainment show Indian Idol.
In a first for any sponsors, the Indian Idols have lent their voice to the Tata Motors anthem which is being played by Sony Pictures Network as the Indian Idol promo.
“Kadmon men josh ka tyre hai, dil men josh ka fire hai…. Chalegi teri jeet kee gaadi, kadmon men hogi duniya saari…. Desh ki hogi jeet,” the Tata Motors Commercial Vehicles anthem derives inspiration for the elite Indian wrestlers.
Tata Motors earlier this week has also announced ‘Tata Motors Elite Wrestlers’ Development Programme’ for their commitment towards excellence of Indian wrestling and wrestlers.
The Tata Motors Desk ke Truck TVC has also been an instant hit on YouTube. The video has garnered close to nine million hits in a mere three weeks since its launch on November 23.
Nation first has been the philosophy of all Tata Group enterprises. In its commercial association, too, India’s most benevolent corporate has been giving more importance to the sport and sportspersons than its own commercial interests.