Discovery has hired former Amazon executive Avi Saxena as the Chief Technical Officer for its direct-to-consumer business.
Saxena will be leading Discovery’s new office in the Seattle area and oversee technology systems and global platforms for the American pay television network’s direct-to-consumer products in the USA. MotorTrend, the Eurosport Player and GolfTVwill now come under his domain.
Saxena, had been a vice-president of technology for Amazon Marketplace. At Discovery, he will report to global direct-to-consumer business CEO Peter Faricy, who had joined Discovery in August. Faricy has also been Saxena’s boss at the digital retailer.
“Having worked closely with Avi at Amazon, I know his track record for creating best-in-business technology systems,” said Faricy. “As Discovery dives deeper into the direct-to-consumer space to deliver our superfan viewers more of the content they want, it makes perfect sense to create this new, DTC technology hub in Seattle. Discovery is embarking on so many exciting initiatives-–from food and home to cars, golf and live sports. We look forward to opening these opportunities to the incredible pool of talent in Seattle as we add to Discovery’s existing global tech team.”
Before Amazon, Saxena had worked at Microsoft and several internet startups involved in content delivery.
“Discovery is one of the most dynamic companies in media right now, doubling its commitment to the Direct-to-Consumer space by building out this new, entrepreneurial team here in Seattle to augment the current global organization,” said Saxena. “I am thrilled to help move the company forward, expand the platforms for fans to enjoy these much-loved brands, and create exciting new products that consumers cannot live without.”