Star Sports will broadcast the Hero Indian Super League Season IV in six languages. The league, being promoted as Future Hai Football by the broadcaster, will be televised in Bangla, Tamil, Kannada and Malayalam in addition to the regular English and Hindi feeds.
The launch of the new ISL season will also coincide with addition of Star Sports Kannada to the regional bouquet of India’s largest sports broadcast network. The channel will carry the Kannada feed of ISL.
Star Sports Tamil, country’s first Tamil language 24 x 7 Sport channel, will beam the Tamil language feed, whereas Star Bangla Movies and Star Bangla Movies HD are earmarked for the Bangla language feed and Asianet Movies will broadcast the regional language ISL feed for Malayalam viewers. Star Sports 1 Hindi and Star Sports 2 and their respective HD channels are listed for Hindi and English broadcast.
“The big push will be on the regional portfolio this time,” a senior Star Sports source working on ISL programming told insidesport.co. “The football fans will get a better view of the game (in ISL) than the FIFA Under-17 World Cup. The ISL is being produced with 14 cameras. FIFA Under-17 had 10.”
Star India has a strong strategy around its regional sports portfolio. The broadcaster has also acquired regional properties like the Tamil Nadu and Karnataka Premier Leagues. The next phase will see launches of dedicated sports channels for Telugu, Malayalam, Bengali, and Marathi languages. While Star Sports Kannada is all set to go on air, work is in progress for the Telugu, Malayalam and Bengali channels. Star Sports Marathi is at ideation stage.
Karnataka, Kerala and Chennai all have a team representation in ISL to establish a strong regional contact and dedicated fan base, and guaranteed eyeballs for the Kannada, Tamil and Malayalam language ISL broadcast.
The ISL will be beamed on Bangla and Malayalam movie channels. However, dedicated sports channels for the two regional languages are expected to be ready to air Star Sports’ first IPL broadcast.
Bengaluru FC and Jamshedpur FC are the new addition to extend the ISL participation to ten teams and five months. The ten-team league is set to kick off on November 17.