CEAT Ultimate Table Tennis has received a shot in the arm with the Indian Oil Corporation Limited joining the event as the Presenting Sponsor.
Two top CEAT UTT attraction Sharath Kamal and Manika Batra are also employed by Indian Oil Corporation, the country’s energy giant.
The petroleum sector major will also be an exclusive sponsor of the pre-tie, mid-tie and post-tie shows of CEAT UTT, an initiative by 11SPORTS supported by Table Tennis Federation of India (TTFI).
The second season of India’s official professional table tennis league commences in Pune from June 14, Thursday, and then moves on to Delhi and Kolkata, where the final will be played on July 1.
Mr. Subodh Dakwale, Executive Director (Corporate Communication & Branding) believes the tie-up with CEAT UTT is an extension of the company’s interests in sport. “We are delighted to partner with CEAT UTT in its second season. IndianOil has always encouraged sporting culture as part of nation building and it is heartening for us to be part of this initiative to promote the sport of table tennis in India. We look forward with excitement to the new Season and to working with the League to promote table tennis throughout India,” he said.
Expressing her delight at the development, CEAT UTT League Owner Mrs. Vita Dani said: “IndianOil is a long-standing patron of table tennis and their involvement with CEAT UTT is a major boost to the league. With an organization such as theirs that is well-steeped in supporting sporting endeavors and sportspersons, CEAT UTT has taken another step in ensuring the second edition will be bigger and better.”
Three-time national table tennis champion and co-promoter of CEAT UTT, Niraj Bajaj feels the partnership with IndianOil will only enhance the stature of the tournament. “We are delighted that an iconic brand of the stature of the Indian Oil Corporation has stepped forward to partner with CEAT UTT. We are committed to delivering a significant return on investment for each of our partners and look forward to working hand in hand with IOC to elevate the league year on year.” he said.
The CEAT UTT action will be broadcast live on Star Sports 1 and Star Sports 1 HD.
The Ultimate Table Tennis league has big names like Ceat and Kellogg’s on board as the title sponsor and in powered by categories respectively. Just in its second year, the six-team league, promoted by 11 Sports, has also established professional partnerships with Flash Sports, apparel brand Six5Six, energy drink brand Gatorade, broadcast partners Star Sports and Hotstar and JioTV.