#INDvSA tie’s Twitter score surpasses 680,000 mark


Fans celebrate #INDvSA with #AskCaptain and live video interactions with the commentators as Team India qualifies for the #CT17 semi-finals

In a match that was expected to keep fans on the edge, India outclassed South Africa to cruise into the semi-final stage of #CT17. The defending champions knocked the Proteas out of yet another global cricket tournament, and what ensued was a rapturous celebration by #TeamIndia fans on Twitter. Fan engagement on the platform was pushed to the next level with over 680K related Tweets, owing to Twitter’s integrations with ICC and #INDvSA saw a 3x increase compared to the last time these sides met in a global event.

“#INDvSA was a Super Sunday for fans on Twitter. From interactions with personalized live video analysis from the commentary box featuring Graeme Smith and Sanjay Manjrekar, #AskCaptain, match video highlights through Amplify and a personalized Direct Message Experience, there was something for fans through the day. We saw 3 times more Tweets with the official hashtag over the last India-South Africa game in the 2015 World Cup. Big win on the field and on Twitter,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

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Fans followed the game real-time on Twitter, in a new interactive way sharing the joy of India’s on-field triumph off the field as well. Here’s how:
1. Periscope/Twitter Live from the commentary box
2. #AskCaptain
3. Amplify bringing out iconic videos from the match

Live broadcast on Periscope and Twitter from the Comm-Box
During #INDvsSA fans were given a special way to be part of the match, with a sneak-peak of the commentary box. Through a live broadcast via Periscope and Twitter from the commentary box, Graeme Smith and Sanjay Manjrekar gave the fans their analysis on the match situation and India’s run-chase. A new way in which Twitter enhanced in-match experience during #CT17 for fans on the platform.

What better way to celebrate India going through to the semi-final of a global event, than having a rendezvous with Virat Kohli? That’s exactly what Twitter offered fans on the day of the fixture with #AskCaptain ; A chance to ask the winning captain, in this case Kohli, a question after the match. Oh and the best part? A personalized video featuring Kohli’s answer to the fan’s question!

Match Highlights
With #INDvsSA being a high-tempo affair, there was never a dull moment on the field. For fans this meant high adrenaline action and highlights packages that made for great viewing. Twitter and @ICC with their amplify deal gave fans the chance to watch all the #INDvsSA action with match highlights, fall of wickets and key moments from the match.

Top Tweets from the Cricket fans celebrating India’s win:

The #INDvPAK tie on June 4 had witnessed twitter graph surging eight-time higher to register over a million tweets..