Infinix Mobile has taken the football route to kick-start its journey in a highly competitive and grand Indian smartphone market. The multi-national mobile brand has tied up with Mumbai City FC.
The Transsion Holdings-owned Infinix Mobile has announced the partnership with Mumbai City FC. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.
Mumbai City FC is scheduled to play against FC Goa in their first home match on November 25.
The team co-owner and Indian film star Ranbir Kapoor, while welcoming the new associates, drew similarities between his club and the brand. “We are very pleased to have a forward-thinking brand such as Infinix on board. Mumbai City FC shares the same passion as Infinix Mobile to expand and grow across the country and deliver a great experience. Football, as a sport, is growing and gaining popularity in India and we welcome Infinix to the Mumbai City FC family.”
Infinix Mobile senior vice president marketing Tathagat Jena added “Mumbai City is an exciting team. The team and its owners are driven by performance and want to take this fabulous game forward by connecting with the youth. We, at Infinix, are extremely delighted with the partnership given a lot of similarities in our core philosophy of being game changers. With this association, we hope to bring more excitemnt to our fans.”
Globally, Infinix is a youth-centric brand and follows passion points closely. It aims to be an enabler of football, touching the hearts and minds of the younger generation in India. Infinix’s journey in India has just begun and it kick-starts with football.