Infosys extend its global technology partnership deal with ATP

ATP World Tour - InsideSport

Infosys has extended its global technology partnership deal with The Association of Tennis Professionals (ATP) for two years.

Indian multinational corporation, headquartered in Bengaluru, provides business consulting, information technology and outsourcing services to the ATP – the organising body of the elite men’s tennis tour.

The IT giant will continue in its role as Global Technology Services Partner and Platinum Sponsor of the ATP World Tour and the prestigious season-ending Nitto ATP Finals, until 2020

Launched in 2015, the partnership has seen the ATP and Infosys work together across multiple facets in the delivery of deep analytics and insights to tennis fans worldwide through, the world’s leading men’s tennis website, as well as a complete revamp of the ATP’s digital platforms.

The extended partnership will see the ATP and Infosys working towards a new ATP World Tour app. The app will be developed with the aim of creating a best-in-class sports app, providing tennis fans with a new tool to follow and engage with ATP World Tour stars and tournaments throughout the season.

The partnership has leveraged the capabilities of Infosys’ Artificial Intelligence (AI) platform – Infosys Nia – to create content such as Infosys ATP Beyond the Numbers, a unique analytics series that deep dives into player performance.

The partnership has also led to the development of the ATP Stats Leaderboards, a new statistical way to understand and measure performance of ATP World Tour players, leveraging data sets spanning 27 years all the way back to 1991, and the Second Screen capability, which offers valuable information on the strengths and weaknesses of players, enabling them and their coaches to review strategies and improve performance.

Infosys has also been instrumental in the production of the ATP’s new PlayerZone app, an extranet portal for ATP players, their support teams, coaches, and others in the ecosystem  that allows users to engage with each other and access information across a wide range of operational aspects related to life on tour. This includes day to day real-time registration or withdrawals into tournament draws, real-time push notifications, and the ability to contact any other ATP current or former player on the app, among several other features.

Pravin Rao, Chief Operating Officer, Infosys, said, “Our work with the ATP has gone from strength to strength in showcasing the future of tennis using technology such as AI and analytics, and in providing unique and differentiated digital experiences for players, coaches and most importantly the millions of tennis fans across the world. Through analyses of years of rich and varied tennis data, Infosys and the ATP have not only successfully showcased potential opportunities for the entire sporting ecosystem, but for several industries as well. We look forward to leveraging advances in technology to showcase the next set of innovative experiences through our renewed partnership with the ATP.”

Chris Kermode, ATP Executive Chairman & President, said, “Technology is playing an increasingly leading role in enhancing our understanding and analysis of our sport as well as enabling us to forge greater engagement with our worldwide fanbase. We’re delighted to extend our partnership with Infosys, a great partner to the ATP since 2015, for two more years to 2020.”