The Indian Olympic Association (IOA) is working out modalities to increase corporate social responsibility funding support for betterment and promotion of sports in the country.
With an aim to increase corporate and CSR funding for sports, IOA is eyeing to set up a Corporate Social Responsibility (CSR) Committee. The committee will work on the modalities and operations to influence corporate for funding sports development.
In a directive issued by IOA president Narinder Dhruv Batra, it said that the proposed committee will be making presentations before CSR boards of PSUs and big corporate houses (both in person and/or through written proposals) so as to convince them to adopt sports activities as their CSR.
The directive also urged other IOA members to also make their own efforts in the direction.
There was also a proposal to form a section in the IOA’s website where all documents related to CSR can be uploaded along with links to websites of the companies who have adopted sports activity as CSR.