The International Olympic Committee (IOC) has extended its partnership with American multinational financial services company Visa, one of the founding members of top-tier sponsorship structure of the Olympic Games – The Olympic Partner (TOP) Programme.
Visa became one of the founding members of the Worldwide TOP Partner Programme in 1986. The new deal has been extended until 2032.
Under the terms of the extended partnership, Visa will continue to deliver innovative payment solutions to each Olympic Games. It will work with the local Organising Committees to ensure a legacy of digital payment advancement in the host country during and beyond the Olympics Games.
Visa will continue to support the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement.
IOC President Thomas Bach said: “We are particularly happy with this extension of our partnership because Visa is one of the founding members of our TOP Programme. Our partnership with Visa demonstrates a shared commitment to the legacy of the Olympic Games and the global Olympic Movement.”
“Visa has always been a driving force for innovation on the world’s stage. On behalf of the IOC, the National Olympic Committees around the world, and the athletes themselves, I would like to thank Visa, its clients, and partners for their commitment through to the 2032 Olympic Games.”
Al Kelly, CEO of Visa Inc., said, “Since 1986, Visa has brought the latest payment innovations and digital experiences to the Olympic Games, all while helping athletes in their quest to achieve greatness.”
“By continuing our support of the Olympic Movement and the Olympic Games through 2032, we will ensure the next generation of athletes, fans, cardholders, and clients are able to get more out of their Olympic experience and be part of a movement that inspires and unites us all to do great things.”
Tsunekazu Takeda, the IOC’s Marketing Commission Chairman, said “Today’s announcement demonstrates both the strength of our enduring partnership with Visa, one of the original founding members of the global TOP programme, as well as the long-term appeal of the Olympic Movement for the world’s leading companies.”
Lynne Biggar, Chief Marketing and Communications Officer, Visa Inc., said, “Visa provides a secure and fast way to pay across merchants, borders, and currencies, and the Olympic Games provides an unparalleled opportunity to promote the Visa brand at both a local market level and globally.”