IPL 2018 Broadcast Commercials: A season of many firsts

The Indian Premier League 2018 has been a tale of many firsts for the sports broadcast industry and sports’ live broadcast. Star India, after having acquired absolute IPL media rights, has re.imagined the league for wider audience base and bigger commercial gains.

As the curtain comes down on the biggest commercial venture in cricket, Insidesport.co takes a stock of many commercial highs the IPL Season 11 broadcast has created. The record spree has started with Star India’s acquisition of the IPL broadcast rights @ an average ₹3,270 crore per annum for the next five years.

STAR SPORTS

Media Rights: Star Sports has created a global record for the cricket broadcast rights values as the team lead by Uday Shankar and Sanjay Gupta made a successful ₹16,370.5 crore bid for the IPL media rights over the next five years (2018-2022). The amounts to an average ₹3,369.50 crore per annum and ₹52.64 crore per match.

Advertisers: Star India this year has aggregate 130-135 sponsors on IPL broadcast. The number last year was between 80 and 85.

₹ 1,900 crores: Star India managing director Uday Shankar was optimistic about reaching the ₹ 2,000 crore mark in IPL advertisement revenues. Even as official final numbers are yet to come, sources suggest the IPL broadcaster sponsorship revenues this season can reach ₹1,900 crores.

Sony Pictures Network last season has reportedly generated ₹1,300 crore from IPL sponsorship sales.

17 Channels: The IPL final live broadcast on 17 Star Sports Network channels – Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies for the first time broadcast a live sports event simultaneously.

8 Languages: The IPL Grand Finale across 17 channels was broadcast in 8 languages – Hindi, English, Tamil, Kannada, Bengali, Telugu, Marathi and Malayalam.

100 voices: There was a 100-strong commentary panel – never before in the cricket history – for the IPL live commentary in eight languages.

₹2 crore, 800 man force: Star India has spent up to ₹ 2 crores for each match on a man force close to 800 for putting the IPL live action across 10 screens in six languages. The final on Sunday was the high point of the IPL broadcast with eight languages live feed on 17 Star India screens, live streaming on Hotstar and the delayed shared feed on DD Sports.

HOTSTAR

10 million+: Star-India owned OTT platform has created a world record for concurrent sports viewership on a digital platform. The Grand Finale between the 2018 season champions Chennai Super Kings and SunRisers Hyderabad according to reports has reached 10.07 million concurrent viewers as veteran Shane Watson hammered the strong SRH bowling line-up to guide the Mahendra Singh Dhoni-led Yellow Brigade to the IPL 2018 title and the prize purse of ₹21 crore.

₹100 crore: Hotstar on the strength of Indian Premier League content demand has for the first time netted ₹ 100 crores in subscription fee.

Simulcast: For the first time ever the IPL live action was streamed live on Hotstar, there has been a delayed streaming until the last season as Sony owned the live broadcast rights.

DD SPORTS

For the first time in the history of the league, the IPL feed was shared with the national broadcaster Prasar Bharati-owned FTA platform DD Sports.

Off the screen, the league has registered another first for the highest ever player’s salary commitment for a season as Royal Challengers Bangalore retained Virat Kohli for an unprecedented ₹17 crore. This was Kohli’s 11th season with the Bengaluru IPL franchisee with whom India’s leading sports and brand icon has started his journey for a mere ₹12 Laks. The Team India captain for his all the 11 seasons with the RCB has not gone under the hammer even for once.