Nature Fresh, a premier flour and cooking oil brand from Cargill foods, has released a new campaign #AsliKhiladi with the Delhi Daredevils marquee players – Gautam Gambhir, Shreyas Iyer and Rishabh Pant.
Nature Fresh is one of the official sponsors of Delhi Daredevils for the Indian Premier League 2018.
The TVC highlights the importance of a homemaker in a family and builds on the premise of “Asli Khiladi wahi jisme, Shakti bhi, sfurti bhi,” (the one who has both power and agility is the real player).
The story begins with a woman who gets busy with all her household chores right after sunrise, with the IPL icons observing her and compares her tasks with a quirky cricket commentary.
The story concludes with the cricket stars full of praises for the homemaker – ‘Hum to sirf khelte hain, par asli khiladi to sirf app hain,” (We are just players on the field, however a homemaker/woman is the real player and support in everyone’s lives).
The campaign, with over 2.5 million views and counting, is the second most buzzing campaign in the Sportswatch IPL 2018 Brand Effectiveness Study.
The Cargill’s brand is the principal sponsor of the Delhi IPL franchisee along with Suzuki Gixxer which currently stands at the bottom of the Vivo IPl 2018 table with just 3 wins and 7 losses.