Car2drive, a multi-brand luxury car subscription service currently operational in Hyderabad and Bengaluru, has tied up with Sunrisers Hyderabad team for the twelfth edition of IPL. As part of this strategic association, Car2drive will be the “Lead Trouser” sponsor of Sunrisers Hyderabad this season.
Mohammed Asif, Managing Director, Mechknow India, and founder of Car2drive said, “As a start-up brand; Car2drive hopes to leverage the association and benefit with respect to visibility across the country and the ensuing spin-offs.”
Neelima Mandava, CEO, Car2drive India said, “Team SRH is well known globally and our favourite team, especially Telangana and Andhra. Being its’ partner is sure to provide huge traction to our fledgling brand and also boost our pan-India operations.”
The Sunrisers Hyderabad team which has struggled to generate sponsors in last couple of IPL Seasons is having good time with the brands in the 12th edition of the IPL. The Sunrisers have recently signed CoolOnline eyewear brand CoolWinks.com as its principal sponsor. As part of the deal, Cool Winks gets the most prominent place on the Sunrisers Hyderabad team jersey. The Principal Sponsors, besides having the CoolWink logo on the team jersey front, will also get brand marketing opportunities with the team during the IPL 2019.
The other sponsors singed by the Hyderabad team for this season are Red FM93.5, Rupa, JIO digital, Astral Adhesives, Nerolac, Grado, Kingfisher Premium, Tyka, Dream 11 & Apollo hospitals
The Sunrisers captained by New-Zealander Kane Williamson will start their IPL season 12 campaign against the Kolkata Knight Riders on March 24th in a away game at Eden Gardens.