As part of the deal, Cool Winks gets the most prominent place on the Sunrisers Hyderabad team jersey. The Principal Sponsors, besides having the CoolWink logo on the team jersey front, will also get brand marketing opportunities with the team during the IPL 2019.
The franchisees deliverables also include CoolWink.com campaign shoots with at least three Sunrisers Hyderabad team members.
The team had played the IPL 2018 final against Chennai Super Kings. The Mahendra Singh Dhoni-led Yellow Lions, however, had won the match for their record-equalling third Indian Premier League title.
The brand has created a ‘cricket zone’ on its official website to offer its clients various integration opportunities.
CoolWinks.com will be using the opportunity for numerous client integration and offers, which may also include a chance for the lucky winner clients to be at the ground for the toss during Sunrisers Hyderabad home games as well as opportunities to interact with the players, win team merchandise, watch live games and attend the Man of the Match ceremonies.
The company has launched a contest, to run till March 18, for an opportunity to present the man of the match award during a Sunrisers home game. The other opportunities include the chance to win SRH T-shirts and be a ball boy during the matches.
The company or the IPL franchisees are yet to make a formal announcement of their partnership. The CoolWinks logo will replace the RedFM branding on the SRH Jersey.
The franchisee last year had put up one of its own parent group brands after having failed to secure a desired title sponsorship contract.