The Pink squad from the Pink City of Rajasthan, Royals have released a glimpse of their valour in the newly-launched colourful team campaign for 2019.
The campaign video beautifully displays the sentiments of the players as well as the franchise by bringing out the essence of discovering potential and championing dreams. The franchisee has shared the “war cry” of IPL’s Rajasthan warriors on its official Twitter handle.
This newly launched campaign clearly brings out the message that the players want to convey to their communities and societies. The message that the players belong to their roots (the lanes in which they began playing cricket) even if they represent their countries today – is the Royals theme this year. The conceptualisation and creation of this campaign has been done by award-winning integrated creative agency Ogilvy & Mather.
In the inaugural season of the IPL, the franchise was termed as underdogs as it believed in unearthing talent and providing the players a platform to prove themselves, which they eventually did and shone as the champions of the inaugural edition of the league. The vision of the Rajasthan Royals has continued to be the same ever since.