Co-Cola, Maruti Suzuki, Polycab, Parle Products, Dream 11, PhonePe, MRF, Future Group and Cover Fox have assured their presence during the broadcast of the Indian Premier League 2019 content on Star Sports Network Channels.
The hosts broadcaster for the Indian Premier League, Star Sports has signed the nine brands in deals worth ₹ 700 crore to ₹ 750 crore for the upcoming season of the Indian Premier League. Indian cricket team’s impressive performance in Australia and the confirmation of all the IPL 2019 games in the country have given a desired push to Star Sports advertisement sales, business daily Economic Times has reported.
As reported by InsideSport first, PhonePe was the first brand to come on board as a broadcast sponsor for the IPL Season 12.
Star India is targeting approximately 18-20% higher revenues over the ₹ 1,800 crore ad sales for the IPL 2018. The sales pitch promises a better reach to the advertisers as the league will yet again be broadcast in seven languages – Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.
Star had aggregated a reach of 603 million viewers on TV and 202 million on Hotstar last season for live broadcast, repeat telecast and the preview and review shows.
This season, Star is targeting a TV reach of 836 million across sports and movie channels with the English, Hindi and vernacular feed.
Star had picked the IPL media rights for ₹16,347.5 crore for the five-year cycle between 2018 and 2022. The broadcaster had incurred a loss of an approximate ₹1,200 crore. However, the committed pay-out for the IPL 2019 is lower than the last year and the broadcaster is gunning for a rise in revenues.