IPL 2019: Three days, four matches and 135 mn audience on Hotstar

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Hotstar is all set to create new benchmark for the live streaming audience for the Indian Premier League (IPL) 2019. The first three days of IPL 2019 have recorded a 120% jump in the audience reach over the corresponding period during the last season.

Star Sports has advertised that the IPL 2019 streaming audience has breached 135 million mark during the first three days. The four games over the three days have covered high-octane season opener featuring defending champions Chennai Super Kings and Royal Challengers Bangalore, double header on Sunday between Kolkata Knight Riders and SunRisers Hyderabad as well as Mumbai Indians and Delhi Capitals and the Rajasthan Royals-Kings XI Punjab tie on Monday, which has witnessed the controversial “Mankaded” dismissal of Jose Buttler by R Ashwin.

According to Hotstar the total audience and watch-time for the first three days action has been 2.2-time higher than the numbers for the first three days in the previous year.

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Hotstar is also performing well on the sponsorship sales platform with five co-presenting partners  – Dream11, Coca-Cola, Amazon Pay, Swiggy and Vodafone – and as may digital associate sponsors – Maruti Suzuki, Maggie, Peter England, Flipkart and Amity University – on board.

“Live steam is now main stream (for IPL),” claims Hotstar, the live streaming platform for the league.

Hotstar has set major goals for the IPL 2019 with an aim to better the 10.7 million concurrent viewership mark recorded during the IPL 2018 final between Chennai Super Kings and Sunrisers Hyderabad.

Star India’s OTT platform has made the IPL 2019 streaming more engaging and addictive with a focus on gamification and social.

The platform last year had contributed 22% of the total 700 million-plus IPL 2018 audience on Star Sports Network. The overall number is quite significant when compared to 790 million overall sports broadcast content consumers in the country. Cricket contributes over 740 million consumers to sports overall consumption.

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