After exiting from the ongoing 13th edition of the Indian Premier League (IPL 2020), VIVO has now associated with the UEFA Euro Championships.
The leading mobile handset company withdrew as title sponsor of IPL 2020, amid political tensions between India and China.
VIVO now has signed off on a four-year deal with UEFA to become an official partner of the next two editions of the European Championships.
VIVO, a second-tier World Cup sponsor for the 2018 and 2022 tournaments, has now strengthened its commercial position in international soccer, with an agreement for Euro 2020, delayed to 2021, which will take place across 12 European cities, and Euro 2024 in Germany.
The company will be the inaugural presenting partner of the UEFA Euro opening and closing ceremonies.
Guy-Laurent Epstein, marketing director of Uefa, said: “Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With Vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”
Denny Deng, chief executive of Vivo Europe, added: “Both Uefa and Vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. Vivo hope to leverage the strengths in smartphones and smart services to work with Uefa, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled Uefa Euro.”
The delayed, 24-nation Euro 2020 will be played in: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and St Petersburg.
London will stage the semi-finals and final.